Music has been used as an instrument in political campaigns ever since George Washington ran for president, using a song named “God Save Great Washington.” These songs started as catchy tunes with lyrics about the campaign itself and evolved into the use of trending music to gain votes.
Current-day campaign songs use different tones to depict the candidate, including hopeful or patriotic ones. Ronald Reagan was the first candidate to use upbeat pop music like “California Here I Come” in his 1980 presidential campaign.
Leading up to the 2024 presidential election, both Donald Trump and Kamala Harris have been using music to promote their campaign throughout this election year. Trump has used traditionally patriotic song choices such as “Hold On, I’m Comin” by Sam & Dave at over 135 rallies, as well as “God Bless the USA” by Lee Greenwood, which was also played at both Ronald Reagan’s and George H.W. Bush’s campaigns. The reappearance of these songs being used in campaigns supports the traditional American beliefs of both Trump and his followers.
Harris has played Beyoncé’s “Freedom,” as well as “We Found Love” by Rihanna. Most of her music choices have represented her hope for a more diverse nation, made up of hip-hop and pop. The opposing sides have used lyrics like “‘cause a winner don’t quit on themselves” from Harris’s campaign, and “I’m proud to be an American,” from Trump’s.
This year has been full of both anticipated and unexpected endorsements from music-related public figures. Some of Trump’s endorsements include musicians such as singer Nicky Jam and Kid Rock. Harris has received endorsements from singer-songwriter Taylor Swift, rapper Cardi B, and more.
Music branding not only associates tones with different candidates but can correlate different artists with the candidate when their songs are used. Candidates tend to use approved work but sometimes are given warnings for playing songs without the consent of the creators. For example, artists like Celine Dion and Neil Young are opposed to their music being used at political rallies. The music choices made by candidates speak volumes about the message they are trying to get across, as well as the future that they hope for.
This piece was originally published in Zephyrus’ print edition on November 4, 2024
