Edina Zephyrus

“Dunkin’ Donuts” chain to go by “Dunkin’” only

Back to Article
Back to Article

“Dunkin’ Donuts” chain to go by “Dunkin’” only

Matthew Egger, copy editor

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






The large coffee and baked goods chain Dunkin’ Donuts has announced it will change its name to just “Dunkin’”, indicating its intent on shifting its focus from donuts to beverages. While the chain is most popular on the east coast, Dunkin’ currently has three locations in Minnesota and has announced the construction of several new ones, including one in Richfield.

One of the main reasons for the brand change is that the demand for coffee has grown faster than that of donuts; Dunkin’ reported that in 2015, it sold an additional 360 million cups of coffee from 2014. Additionally, consumers are becoming increasingly health conscious, a trend that has hurt the donut sales. While donuts will still be sold at Dunkin’ locations, the company cut 10 items from its food menu earlier this year. “Dunkin is a shorter, simpler, more modern version of who we’ve always been,” said Tony Weisman, the CEO of Dunkin’ in an interview conducted by Business Insider. A test store has been successfully operating since August 2017 under the Dunkin’ rebrand in Pasadena, California.

Dunkin’ announced that its locations’ names will change in January 2019. The rebranded franchises will have a drink bar serving cold pressed teas and coffees in response to the growing demand for cold drinks such as nitro cold brewed coffee. Additionally, Dunkin’ will begin taking mobile orders, a strategy already used by other coffee chains such as Starbucks.

While many aspects of Dunkin’ will remain, many of the company’s fans took to social media to express their disappointment in its decision to change the name that has been used for 68 years since Dunkin’s beginnings in Quincy, Massachusetts.

Print Friendly, PDF & Email
About the Contributors
Matthew Egger, copy editor

Matthew Egger came into the world on a bitterly cold, late December day. Perhaps that explains his apparently cold persona shrouding his true and friendly...

Mallika Srinivas, artist

Mallika Srinivas is a sophomore at Edina High School. Her role on Zephyrus is officially described as an artist. However, she has the tendency to pretend...

Leave a Comment

Zephyrus welcomes and encourages our readers to engage in our content through substantive, respectful exchanges. To ensure our comments meet these standards, Zephyrus reviews all comments before publication and does not allow comments which contain profanity, vulgarity, racial slurs, or personal attacks. Any comments that violate these standards will be removed.

If you want a picture to show with your comment, go get a gravatar.




Navigate Left
  • Student Life

    Students experience taking care of children hands-on in Child Psychology

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Culture

    Beyond the bubble: Penny’s Coffee – Linden Hills

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Student Life

    A Zephyrus guide to finals

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Culture

    Online teen stars influence Edina High School sophomores

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Student Life

    Teddy Bly ’20 fixes old cars as a study break

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Humor

    Is Jerry’s Foods a better learning environment than Edina High School?

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Student Life

    East Coast fast food staple finds its way to Edina

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Culture

    10 places around the Twin Cities to visit during a staycation

  • “Dunkin’ Donuts” chain to go by “Dunkin’” only

    Student Life

    Prevention and treatment of common illnesses at EHS

  • Culture

    Top 10 holiday movies to watch over vacation

Navigate Right
The official student-run news publication of Edina High School.
“Dunkin’ Donuts” chain to go by “Dunkin’” only