Starbucks goes beyond providing quality drinks
June 8, 2020
Imagine this: you are sitting in a tucked away corner at your local Starbucks. Your drink has long been finished, and you are debating whether or not to buy another one. With finals coming up, Starbucks has been your go-to place to study as it creates a cozy and serene atmosphere that enables you to focus without distraction. Established in 1971, Starbucks has long been one of the more popular places to study or grab a quick drink.
With a variety of drinks from coffee to tea, there is something for everyone’s taste. Using an infinite number of flavor combinations, Starbucks has the ability to create almost any drink with their multitude of flavored powders and syrups. Especially popular for their seasonal products, Starbucks draws attention to their unique beverages. Among traditional coffee shop favorites, some examples of the more unique seasonal flavors include their Pumpkin Spice collection available in fall and their Peppermint Mocha, a part of their winter variety.
What’s more, compared to competitor Caribou Coffee’s mere 700 locations, Starbucks has amassed over 9,000 stores in the US alone, and 30,000 worldwide. With the high amount of stores, Starbucks is able to put more effort into ensuring the quality of their products through initiatives aimed at helping the communities around the farms they get their materials from.
In addition to providing a serene environment, Starbucks has good business practices by ensuring that the source of their coffee is kept in pristine condition. Starbucks strives to achieve what they call “Ethical Sourcing” by sharing information that aids farmers in their crop yields, and has even gone far enough to be awarded 2018’s Most Ethical Company by the Ethisphere Institute. On top of that, Starbucks has started initiatives aimed at raising the sustainability of farming, including one that works to provide disease-resistant trees.
As well as aiding local farmers, the practice of increasing the sustainability of coffee farming ensures that Starbuks always has a steady supply of coffee, tea, and other materials used to produce their goods. With farms around the world and measures in place to ensure smooth production, Starbucks has created a safety net that guarantees the smooth running of the company, which allows high schoolers to rest easy knowing they can rely on Starbucks to carry their favorite beverage.
Aside from helping the farms that contribute to their success, Starbucks boasts extraordinary resources for their employees. One way they do this is through their College Achievement Plan, which provides baristas who work at least 20 hours a week an opportunity to study towards their bachelor’s degree at Arizona State University, free of charge. With over 80 possible areas of study, baristas have a variety of fields to choose from. Using their College Achievement Plan, Starbucks is not only able to give back to suppliers, but also to the workers that run the stores.
On top of providing a chance at free education, Starbucks goes beyond the basics when it comes to training employees. Starbucks’ baristas are put through extensive training in order to be effective baristas. Aspects of their training include education on emotional intelligence and the history of coffee. The coffee chain provides an array of training sessions in order to prepare baristas for the challenge of dealing with difficult customers and providing the best experience possible for those who go to Starbucks.
When deciding where to get your morning cup of Joe, consumers should also take into account the fact that Starbucks competitor Caribou has historically been untrustworthy in terms of keeping customer’s information secure. In 2018, Caribou notified customers that there had been a leak of credit card numbers, leading customers to question the security of the company’s information.
Caribou Coffee is no match to Starbucks when it comes to reliability and quality. With farms from Costa Rica to Ethiopia, Starbucks takes pride in the quality of their food and beverages, while still maintaining their dedication to being a time efficient restaurant. According to the Starbucks website, their mission is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time,” which is achieved through their partnership with farms around the world, and their commitment to making the Starbucks experience memorable for not only customers, but staff as well.