Earlier this year, Latino rapper Bad Bunny released his sixth studio album, “DeBÍ TiRAR MáS FOToS.” The rapper has opened up about the struggles of Hispanic people through music and has shown his support for the Hispanic community that is being affected by the recent crackdowns by ICE on undocumented immigrants.

The 17 tracks on the album and its companion short film portray the rapper’s homeland, Puerto Rico, and what his culture means to him. “DTMF is the most important and most real album I’ve made,” he said in an interview with Vogue. “The phrase comes from this idea that you should have… appreciated that moment more, those people, your country, your land. It’s a regret, but it’s also an advice that sometimes you just have to live and forget about taking pictures.”

In recent years, Bad Bunny has taken a more political stance in his career, protesting against gentrification of Latino culture along with other issues faced by Hispanic people today: a recent example of this advocacy being the locations of his new tour. In light of Donald Trump’s presidency, Hispanic people in particular have been targeted by ICE. To protect his fans from detainment or deportation, Bad Bunny’s new album tour has been moved entirely outside of the U.S. with the exception of Puerto Rico, where he grew up. “ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about,” the artist said in an interview with USA TODAY.

The new shift in Bad Bunny’s music has largely been met with support and positivity from his rapidly-growing fanbase. The recent popularity spike has led him to be chosen to headline the 2026 Super Bowl LX halftime show, though it has also gathered the attention of the American government. Some have interpreted the recent decision as a subtle message to the president about his treatment of America’s Hispanic population.

While this claim has no distinct evidence to support it, his comments on Saturday Night Live subtly addressed the situation. “ Especially [for] all of the Latinos and Latinas in the world here in the United States who have worked to open doors, it’s more than a win for myself; it’s a win for all of us,” he said. “Our footprints and our contribution in this country: no one will ever be able to take that away or erase it.”